TYPOGRAPHIC PHASES

Evolution of a Style

1996 — 2009
The Monolith

A period of typographic monogamy. Futura reigns supreme, creating a uniform, institutional visual language that binds disparate locations into a sealed reality.

2009 — 2012
The Tactile Turn

A move to "handmade." Moonrise Kingdom introduces custom scripts (Tilda) and intentional imperfections to evoke juvenile romance and nostalgia.

2014 — Present
World Building

Typography fabricates nations. The Grand Budapest Hotel uses 'Archer' and complex editorial systems to establish historical authority and institutional weight.